Copilot Actions can sort, convert, and rewrite a folder of files from one plain-English brief. Your Shopify catalog is exactly that kind of pile, but it is locked in the store, not sitting in a folder, and edits there go straight to the live storefront. So the rewrite you want, lead every description with the material, fix the SEO titles, tidy the tags, reaches customers before you can read a line.
Scratch brings the catalog down as a folder of product files. Copilot rewrites them on your laptop; you review each one as a diff; Scratch publishes only what you approve. Prices, variants, and inventory stay locked the entire time, so the one pass you cannot afford to get wrong cannot happen.
How it works
- Scratch pulls your catalog into files. Every product comes down as one JSON file in Shopify's GraphQL Admin shape, in a folder on your laptop.
- Copilot edits the products. Open the Copilot app on Windows and attach your Scratch folder to Copilot Actions. Describe the rewrite in plain English and it works through the catalog in its own agent workspace while you watch. Rewrite every description to under 160 words and lead with the material. Copilot works the files, never the live store.
- You review every diff and publish. Back in the Scratch app, each changed field sits next to the original, word by word. Approve what ships, and Scratch writes only those products through the Admin API, one at a time.
What people use it for
The catalog work that stalls because the Shopify admin is one product per screen:
- Bring every description to one length and one voice.
- Backfill the SEO title and meta description across the catalog.
- Open each description with the material, fit, or benefit instead of filler.
- Tidy vendor, type, and tags so collections and filters behave.
- Refresh the blog and pages to match a new brand voice.
Run it on 50 products to feel the loop, then let it take the thousands.
Why not an MCP server?
A Shopify MCP server or app wires an agent straight to your live catalog. One overzealous pass ships to every product at once, and you spend the afternoon undoing it by hand.
Scratch gives Copilot the same reach against a local copy instead. The publish step is lifted out and handed to you. Copilot can change anything in the folder; only you can ship it. On a storefront that is taking orders, that gap is the whole point.
What Copilot edits in Shopify
- Product titles, descriptions (HTML), and handles
- Vendor, type, and tags
- Product SEO title and meta description
- Articles, blogs, and pages
Prices, variants, inventory, and metafields are locked at the connector. Copilot cannot write them back even if it tries, and length and taxonomy validators catch problems before a diff reaches you. The full list lives on Scratch for Shopify.
Questions people ask
Is this a Copilot plugin or an MCP server?
Neither. A plugin or an MCP would hand the agent the publish button. Scratch keeps it. Copilot Actions only ever sees files in the Scratch folder, and publishing is a separate step you approve, one product at a time.
Can it touch my prices or inventory?
No. Prices, variants, inventory, and metafields are locked at the connector. They cannot be written back, even by mistake.
Can I roll a change back after it ships?
Yes. Scratch keeps the original beside the rewrite, so every published product reverts per row. You decide which version stays.
How is this different from a CSV import or a bulk-edit app?
A CSV import and a bulk-edit app both write straight to the live catalog with no word-level diff and no per-product approval, and a find-and-replace does only what you spelled out. Copilot handles the products a rule cannot, and Scratch still holds every change for review before it ships.
Can it rewrite thousands of products from one brief?
Yes, that is the use case. Run it on 50 products to feel the flow, then describe the rewrite for the catalog.
Do I need to be technical?
No. Copilot Actions takes a plain-English instruction, so there is no terminal and no editor. You attach the Scratch folder, describe the change, and approve the diffs in the Scratch app. You do need the Copilot app on Windows.
See it on your own catalog
The fastest way to trust it is to watch it run on your products. See it run on your Shopify catalog →, or download Scratch free and take the first pass yourself.